I am the creative lead on the Blenders Eyewear account. In collaboration with media analysts, I manage the creative analysis, hypothesis development, and creative production based on performance data. Additionally, I lead creative planning strategy & innovation brainstorms for both internal & external teams. We have produced and tested creative across the Facebook, Instagram, Snapchat, TikTok, and Pinterest native ad platforms & channels.

Since the start of the partnership in February 2020 - Blenders Eyewear has had a 80% YOY Revenue Growth; 86% growth during promos, 78% growth during evergreen periods. Our internal team drove this growth by showing the right person the right ad with the right product:

• We strategically expanded audiences, growing underserved cohorts like males

• We rapidly developed and tested creatives, and matched them to audiences

• We custom-built Ampush tech to identify the best SKUs to market and guide our SKU testing

Diving deeper into creative & creative testing:

• Diversified creative assets by introducing more video, collection ads & carousels on core Facebook.

• Produced 9x the amount of unique creatives compared to 2019. We’ve paced at an avg. of unique 272 creatives per month.

• This allowed us to define what creative types worked best for different audiences. For example, for Prospecting audiences we found statics outperformed video & collections. Whereas, Collection ads outperformed both statics and videos for Winbacks. This gave us the opportunity to continue to optimize and strategically put our energy in the right efforts.

• Increased the number of SKU’s tested -> More SKU diversity in the account means more potential buyers. On average, we tested 74 SKUs per month within creatives & ad types.

While creative lead on the Birchbox account I managed the creative analysis, hypothesis development, and creative production based on performance data. We produced and tested creative across the Facebook, Instagram, Snapchat, and Pinterest native ad platforms & channels.

Concepted and developed creative for in-store visuals with a large focus on shopper conversion. Worked on the Unilever, Kimberly Clark, and Ford accounts for the following brands: Huggies, Viva Paper Towels, Depends, Scott, St. Ives, Dove, Simple, Hellmann’s, New Balance, Ford Motors, & etc. 

Once Upon A Wedding is a wedding planning agency with a twist. They promise to infuse your vision and true, authentic style into your entire wedding journey from start to finish. I had the opportunity to reimagine their brand + create custom icons that support all aspects of the wedding planning journey!

I worked within the marketing team as well as cross-functionally with both the programs and development departments to support social media, email marketing, print + digital advertising, marketing collateral, website development projects, educational materials, b2b materials, etc. Designing in a professional, fast-paced environment among a team of creatives and brilliant thinkers has been an extremely rewarding experience that has encompassed life-saving work, touching millions of young women's lives every single day, which I am so incredibly proud of. Here are a handful of projects I worked on.

A collection of creative for social media. Various clients include; Randolph Street Market, Safe + Fair, Naf Naf Grill, Poppilu, Protein Bar, & Star Events